Robert McAnderson – Author
Robert McAnderson was born in June 1948. His engineering background morphed into Sales and Marketing with several large multinational companies. Unfortunately, he had to retire from his successful career due to poor health, a turning point that would later inspire his work in health and personal development.
Robert’s first book, DNO The SEO Revolution, was groundbreaking in 2011. It introduced a revolutionary methodology for securing a page-one ranking on Google for a website, a feat previously considered challenging. This approach involved purchasing a domain name incorporating a high-value keyword, a strategy redefining SEO practices.
The concept replaced SEO (Search Engine Marketing) because it guaranteed the page one ranking and did not require continued SEO activities to combat competitor activity trying to secure the ranking.
While PPC (Pay Per Click) marketing would allow companies to compete for a page one position in the Google Sponsored section, DNO (Domain Name Optimisation) would guarantee a page one ranking in the generic section directly below the Sponsored section of the search results screen.
Robert’s second book, Sales Management Coaching a Winning Sales Team, was a self-published title that stood out from other sales management guides. It offered unique and straightforward tips on managing salespeople, which were instrumental in helping his sales team achieve 180% of their sales target and win The Australian Sales Manager of the Year Award in 1989.
After retiring at the age of 70 during the COVID-19 pandemic, Robert’s health, which had not been acceptable for the previous twenty years, developed several complications. Faced with a critical decision, he chose to take substantial steps to improve his health, a testament to his resilience and determination.
Robert McAnderson’s third book, Life is a Gift Health is a Choice – Choices Have Consequences, is a story about recovering health and, along the way, learning to deal with aggressive skin cancers, bowel cancer and stage-4 prostate cancer.
The human body can live three months without food, three days without water, and three minutes without air, but it cannot live without hope.
Robert’s next book, Choices Have Consequences—Navigating Life’s Path, is currently in production and promises to be a game-changer. It explores how the brain deals with health issues and the psychology associated with our health choices, offering a fresh perspective on why we often opt for the easy solution.
Robert’s latest book in this series, Navigating Life’s Journey: Values and the Power of Choice, is a transformative guide. It explores character, values, goals, and dreams, offering a roadmap for personal growth and change. It also deep-dives into the change process, its benefits, and how to become the person you aspire to be.
